Fashion week is fast approaching – so for the next 2 weeks we’ll be covering tons of bike-fashion related topics, including sneak previews and a massive guide to fashion that’s made with cycling in mind to super stylish cycling apparel. Stay tuned!

 

 

 

Borrow-a-Bicycle

The Fashion Center Tour de Fashion bikes may be borrowed free of charge by presenting a valid credit card and driver’s license, for a 60 minute period – plenty of time to travel between the Tour de Fashion bike stations in the Fashion and Meatpacking Districts – or to simply enjoy a fashionable ride around town. Bikes must be returned to one of the two Tour de Fashion bike stations.

Hours of Operation
Thursday, September 8 –Thursday, September 15
Weekdays 10:00 am – 6:00 pm
Weekends 11:00 am – 6:00 pm

Possible Routes
Station 1: The Fashion District – Broadway and 40th Street
Station 2: The Meatpacking District – 9th Avenue and 14th Street

 

 

Perhaps one of the funniest parts of what is bound to be a fun and hilarious experience are the streets that these highly visible bikes will be plying their super fashionable riders along. Given the 1 hour time limit there’s a limited range of routes – it seems that these bikes are a pleasure cruise (not transportation). Though the map that Emily Saunders lovely illustration is on suggests that a ‘flower district’ is a really nice place to ride, the reality of midtown traffic, the lack of bike lanes or other infrastructure and a bunch of riders not yet savvy to the streets seems.. interesting. Last I heard the suggested route was being revised – but whatever it winds up being riders can go where ever they want – except to stop somewhere – because there are no locks or other security measures. Thankfully though the ride is fashion forward – they’re also responsible and safety conscious with a free helmet sponsor.

Perhaps the most exciting part of the program is being able to interact with something your favorite designer has made. The list of participating designers is impressive and the idea of wearing a giant floppy skirt and riding around whatever Betsey Johnson comes up with sounds pretty rad. Let’s just hope I don’t get a monster craving for a Cafe Grumpy coffee.

The bikes are all handmade here in NYC by Bowery Lane Bicycles, purchased by the Fashion Center and the event logistics will be run by ‘The HUB’ Bicycle shop. After the 15th a charity auction will be held and all the bikes will find new homes as a benefit for the Council of Fashion Designers of America’s {FASHION INCUBATOR}. Details TBA.

This is how they start off in the world before getting made up:

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One Response to Tour de Fashion

  1. […] nRelate.getNrelatePosts(entity_decoded_nr_url); //]]> Did you happen to catch the Tour de Fashion in NYC for the SS12 Fashion week earlier this month? The official pageantry might be over but now those […]

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