Starting only three years ago in London, the Tweed Run is so stylish that it’s been recreated in cities across the globe. on October 15, 2011 Ralph Lauren stylishly capitalized on the fun & glamour by bringing over the original organizers from London for a ride that was over capacity from online registrations more than a week in advance. Possibly not a major accomplishment for a fancy fashion brand but unheard of for most ‘fun rides.’

 

Jen Whalen, the NY producer for the bicycle film festival created a video piece worth checking out:

 

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