If you haven’t seen the amazing things coming out of the Ritte Women’s Cycling Team, it’s time to pay attention.

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With super strong podium wins for their first 2013 season, they’ve doubled down and created beautiful, compelling ways of showing the world that women’s racing is fun and awe-inspiring. It doesn’t hurt that with each season the team kits are the most attractive in the field (same goes for the bikes). But more exciting for spectators and women curious about getting into the sport – the blog, rider profiles and social media are cleverly organized to show moments of glory and suffering in ways that show strong, beautiful athletes that are also badass women.

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Of the many great things coming out of the Ritte Women’s Team, much of which are the efforts of the multi-talented Kelli Samuelson-Hathaway. Part of that is working with larger organizations like the WCA to support women’s cycling from the top-down, but also in keeping everything fun and accessible to women just starting out. It’s exciting to see women’s cycling and the larger American grassroots cycling movement exploding in participation, creativity and talent.

Yesterday Kelli and team mate Becky Siegel hosted a free introduction to Crit Racing Clinic at the Pasadena Rose Bowl for any women interested. Co-organized by S.W.A.T. (#SheWolfAttackTeam) a women’s rider development team based out of Echo Park in Los Angeles in preparation for the Wolfpack Hustle Civic Center Crit2 coming up, Saturday, July 12. Broken into road/track groups everyone had a great time learning from the more experienced Kelli & Becky while getting excited about entering what is going to be a first race for many.

While the Ritte Women are on another level of racing, they’re also laying down some important fundamentals for growing the sport as a whole: showing up, being friendly, sharing knowledge, helping others enjoy the process of learning and getting stronger. As we finished our final stretch around the Rose Bowl, Kelli reminded us that any shit talking or drama in a race stays in the race. Better to say nothing, but to always remain friends and practice good etiquette in supporting other women in the sport. After all, we need all the encouragement and friends we can get.

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One Response to Ritte Women’s Team: Racing Done Right

  1. […] Editor’s Note: this article published in Oct 2012, before the Ritte Women’s team had begun racing after seeing the first sponsorship materials (reviewed below). Like all good things; the visual representation and team have all evolved and blossomed. For that reason, I no longer want the word “disappointing” to appear alongside anything related to these amazing women and all the incredible stuff coming out of Team Ritte. An update is currently published here. […]

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