Press Release – New York, NY 
Hey #BikeLA: we’ve got some big news. Nona Varnado, known for her line of women’s cycling specific apparel, #BikeNYC community development and thought leadership in connecting the cycling industry to a grassroots innovation in retail has accepted a position with Orange 20 Bikesin Los Angeles, California. Her role with Orange 20 Bikes will be community outreach, development and sponsorship programs. An additional retail pop-up space bridging lifestyle, apparel, accessories and cycling is planned with more details to be announced.NonaVarnado.com
The apparel line that can be seen at: NonaVarnado.com will go on hiatus during the transition. All new garments will be produced in Southern California or abroad as further product development is refined over the next six to twelve months. Larger production volumes and increased technical capabilities will benefit retailers, online sales and bring the line to a greater audience of female cyclists. A new lookbook and product offerings are scheduled for mid-2013.

The Bird Wheel.com
The Bird Wheel will continue to be an active voice in bike culture and cycling for women. Through a media partnership with Mike Green’s BikeBlogNYC.com, www.thebirdwheel.com will grow as the ‘sister blog’ focused on a female perspective, but the content will develop a bi-coastal emphasis on events in both NYC & LA. Content will be refined as the ecosystem of media partnerships is solidified.

#BikeNYC
Liz Jose, who organizes the amazing WE Bike Program in NYC has generously agreed to take on much of the NYC specific advocacy work that Nona has done over the last several years. A city wide surge in interest, participation and resources continue to make the women’s cycling community in NYC the gold standard. There is a very good chance that through Liz and Transportation Alternative, The Ladies Program for Bike Month will also continue as well as the events, shop outreach and creative side projects Nona has pioneered since 2005. Events include the ‘Meet Your (Bike) Match parties, Maintenance & Manicures, women’s intro rides, Ladies Bike Brunch and much more.

New Bi-Coastal Stuff!
In NYC there’s several exciting bike culture surprises coming up, from the Dekalb Market pop-up in the meat packing district, to new bike shops, bike parties & bike culture events. Nona will be releasing ‘The Golden Bike Shop List’ – a Zagat like guide of the best, friendliest and most innovative bike shops in NYC. With the cooperation of Transportation Alternatives and a few fantastic sponsors, the Golden Bike Shop List will grow into a trusted guide for a new audience of cyclists in NYC and expanding to LA, SF & beyond.

From Nona:


“I’m not disappearing – I’m just bringing the party to a new city! More than NYC, #BikeLA needs help to get the tidal wave of support and participation happening for everyday riders. I would please ask that you extend your talent, experience and generosity in helping me crush car culture! There will definitely be times that I will need all of you to give a little advice, make something happen or just send goodwill out to the giant car clusterfuck that needs to be saved and that takes everyone working together.Together we’ve changed NYC. I hope you’ll continue to support me as I move my efforts to #BikeLA.”
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2 Responses to Nona Varnado #BikeNYC Advocate Accepts Position with Orange 20 in #BikeLA

  1. Congratulations, nona!! there’s so many exciting things happening in LA right now. looking forward to seeing more.

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