editor’s note: When I was in San Francisco November 2011 I discovered the bike shop of my dreams. As I walked in I realized that not only was this the kind of shop that I would love, but that in being very different they are addressing some of the key ways the traditional bike shop is evolving – they’re just light years ahead. The best way to understand it is to visit (say hi! they’re super nice). The shop doesn’t look like a shop at all it feels like a gallery or design studio in the best way imaginable.
What makes Huckleberry different from the average bike shop?
What kinds of community outreach does Huckleberry do?
Can you describe your strategy in mixing bikes, accessories, apparel and other items in the store?
Biggest lessons from your first year in business?