Changing the Cycle – ESRBC from Giovanni Moreno

The East Side Riders (and their neighboring crew the Los Riders) are doing amazing things in Los Angeles. I was stoked to see this fun, inspiring video showing some of the great things happening in Watts. Check it out! Giovanni Moreno:

“During the 1992 L.A Riots negative images resulting from the chaos were propagated through news channels and viewed around the globe. Thereafter, the perception of the southern region of L.A, where South Central, Compton and Watts coexist, became tainted. Positive news rarely followed afterward, and when I witnessed positive events in my neighborhood, they went unmentioned in the news. The positive side of this region of L.A, I realized, hardly gets the attention it deserves.

Being a filmmaker born and raised in South Central Los Angeles, while studying Film & Television at UCLA, I made a promise to myself; my first film was going to show the good energies spreading in L.A. When I seen the positive impact East Side Riders Bike Club was making in their community since 2008 (Fighting diabetes, heart disease, feeding the homeless, and getting a diverse community involved by riding a bicycle), I knew this was it. For 4 months I biked with the team around L.A, meeting with different bicyclists from different areas, age groups, and ethnic backgrounds coming together united as one to ride a bike. It amazed me how we were all riding together to one rhythm under the sun. Every pedal we pushed seemed to take us further away from 1992… I just had to capture the movement.

Transforming these towns one by one, little by little, they are Changing the Cycle. They have also been a strong advocate in adding Bike Lanes in L.A and are succeeding at the goal. Now I don’t want to spoil the film for you.. I hope you enjoy the short…Spread the good word.”

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