With Levis’ 511 commuter Jean – and their fabulous nation wide promotional tour w/ Urban Outfitters – it’s become clear that big brands are convinced there’s a significant demand for fashion that’s practical for everyday bike riding. Though there is a long list of small labels who have been producing amazing & innovative apparel, shoes & accessories – it’s an interesting moment when big labels get involved. For most people the Marc Jacobs cycling hat, Paul Smith riding jacket or Philip Lim’s fall womens wear collection isn’t the ‘bigger brand’ that means accessibility.
So when Levis & Urban Outfitters puts it out – it’s just the start of something… bigger.
Two weeks ago, while attending the Specialized Bikes 2012 product line preview the studio next door was showing the Onitsuka Tiger men’s shoe line for Spring 2012. Both Mike Green of Bike Blog NYC and my own Mike became giddy school girls just hearing about it. Clearly even boys get silly over cute shoes. And what’s more awesome than super cute shoes that don’t kill your feet .. or even better that you can ride a bike in?
Here’s the Onitsuka Tiger Cycling Shoe for Spring 2012 – it’s got little vintage Vittoria style vent holes in the front of the shoe. The mustard yellow ones look pretty sweet.
It’s extremely important – in terms of style and building both local economies and authenticity – to remember and promote the indie companies trailblazing in the space.
Bicycle specific riding pants:
Outlier was the Original Men’s riding pant using Schoeller AG performance material. Nona Varnado produces the only women’s cycling fashion line w/ Schoeller AG based Riding Pant and swrve has been making amazing domestically produced fashionable riding pants for a few years. CHROME and Swobo also have nice lifestyle lines.
Fashionable Cycling Shoes:
DZR, Quoc Pham, CHROME, Cadence and Vittoria all make awesome cycling specific shoes that also look hot walking down the street.
& more to come!