718Cyclery: Brooklyn Bike Love
718 Cyclery gets a lot of love, from the endless 5 star reviews on yelp to NY Magazine and like any bright star, it’s taking something ordinary & making it extraordinary. A year ago owner Joe Nocella was running a side project teaching people how to build their new bikes from his home. He had tools, the know how and enjoyed empowering people to be able to take care of their own mechanical issues, get to know the inner workings of a bike and build that sense of connection you get when you put more into something. Word spread and Joe decided to go on a limb and open a small shop around the corner from his house.
We were pleased to run a ladies “Meet Your (bike) Match” party together this summer. Even then it was clear the current space was terribly inadequate for the number of bikes coming and going in the shop. Soon after it was announced that a replacement space had been found one neighborhood over at 254 3rd avenue at Union Street. On facebook you could see Joe’s excited architectural renderings posted with move in updates.
Since being in the new space they’ve started new community events, from parties and movies to ongoing education classes to learn anything from wheel building to … well, go check them out!
It’s an impressive space that make bicycles feel… special.