A weekend/garden/street party where we serve lemonade, ladies can check out a variety of bikes to ‘meet their match’ speed date style. Get pictures taken in a fancy photobooth or via a sartorialist set up. Uploaded to facebook & other channels. It’s sold bikes and done a great job of LBS promotion.
I’m looking to throw more of these at shops that:
1) have a selection of bikes that will appeal to beginners.
2) be able to host a party (many shops have NO space) that can handle portraits/outdoors.
Here’s some of the online stories/images/etc. from the first one:
Vanessa, of For The Love of Bikes posted day before about the shop, neat things they carry & location, then a behind the scenes post and portraits.http://fortheloveofbikes.blogspot.com/
It’s a good time, but the photobooth or photographer must be paid, promotional fliers are very helpful, there’s lemonade, etc. $1k goes surprisingly fast.