WEBSITE

http://www.thebirdwheel.com

THE IDEA

A weekend/garden/street party where we serve lemonade, ladies can check out a variety of bikes to ‘meet their match’ speed date style. Get pictures taken in a fancy photobooth or via a sartorialist set up. Uploaded to facebook & other channels. It’s sold bikes and done a great job of LBS promotion.

THE SPECIFICS

 

I’m looking to throw more of these at shops that:

1) have a selection of bikes that will appeal to beginners.
2) be able to host a party (many shops have NO space) that can handle portraits/outdoors.

Here’s some of the online stories/images/etc. from the first one:
http://wellandgoodnyc.com/2011/05/13/meet-your-stylish-bike-match
http://www.thebirdwheel.com/meet-your-bike-match-garden-party

Vanessa, of For The Love of Bikes posted day before about the shop, neat things they carry & location, then a behind the scenes post and portraits.http://fortheloveofbikes.blogspot.com/

It’s a good time, but the photobooth or photographer must be paid, promotional fliers are very helpful, there’s lemonade, etc. $1k goes surprisingly fast.

 

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